Identity protection is a hallmark of virtual streamer marketing, but with Projekt Melody it is especially essential since her avatar straddles both gaming and adult entertainment – making her real identity especially crucial.
Even without her identity being known to fans, she has managed to build up a massive following across multiple platforms – some which may not be appropriate for children. Her latest move, opening an OnlyFans account has reignited speculation as it raises further questions about who she really is; but she has assured fans that their avatar will remain the same.
Her account features both previews and full videos that feature her digital avatar, collaborations with other models in adult entertainment, as well as additional paid subscription options in order to access more adult content from her. Subscribers to her account must pay additional money in order to gain access to most of this adult material.